Case Studies

Ideas spell S-U-C-C-E-S-S! Here's just a few of the fantastic examples/ideas that we have created for dynamic promotional marketing programs.

Campbell's Souperstar
On-line Sweepstakes

The Challenge

For the 3rd consecutive year, Wicked Promotions was asked to source products for children that would enhance the Campbell's’ Souperstar Hawaii on-line sweepstakes.

The Solution:

Delivered 6 unique items that used the Hawaiian Beach theme. We were able to find products that ranged from perceived value of $375 down to $10.

Heineken Premium Light
POP Concept

The Challenge

Create a POP concept from a Heineken Premium Light commercial to enhance this years field awareness and sampling initiative.

The Solution:

Wicked Promotions is bringing the “Egg Chair” featured in the commercial to life in two ways … first, as a unique, portable “fixture” for the sampling team, and second (pictured at right), as an attention-grabbing back bar bottle glorifier, sure to command presence!

Lipton Brisk
Launch Box

The Challenge

Lipton Tea was introducing the “Lipton Brisk” product and asked Wicked Promotions to develop a unique packaging concept to excite and educate the personnel & distributors in the field.

The Solution:

Developed the “Launch Box” which was released in conjunction with the huge Super Bowl ad campaign for the product launch. The “Launch Box” included a Branded Lunch Box, information packet for the field, compressed T Shirt and a product Sample.

Estee Lauders'
Clinique On-Line

The Challenge

Estee Lauders’ “Clinique On-Line” Division was looking for a Mothers Day gift with purchase item that would showcase the new Spring Floral Patterns. The item needed to be distinctive looking as well as “usable and functional” for the recipient.

The Solution:

Delivered a custom umbrella that showcased the Spring Floral Patters, which was small enough to fit in a purse. It was decorated with a very simple branded logo on the closure strap. We were able to take the item from design to delivery in less than 4 weeks!

Pommery Champagne
2007 Holiday Packaging

The Challenge

Create the 2007 Holiday Packaging for Pommery Champagne, enhancing the blue color synonymous with their name.

The Solution:

Wicked Promotions provided a variety of custom packaging options at several price points.

Indianapolis Colts
Rally Towels

The Challenge

The Indianapolis Colts playoff “Rally Towels.” The Colts needed 60,000 Towels delivered “If” the Colts have home field in the playoffs. And an additional 60,000 towels for each round they advance in the NFL Playoffs. All with only 1 weeks notice.

The Solution:

Fired up the presses, had our suppliers maintain the appropriate amount of inventory which they were able to deliver within 24 hours of Colts win. We ran 2 shifts to ensure the Towels were printed and delivered to the Colts Stadium with more than 24 hours prior to the Kickoff. Go Colts!!!!